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SMALL BUT MIGHTY

Fast food that lacks the stereotype

Katelin Meyer

Issue date: 3/11/09 Section: point of view
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Media Credit: Katelin Meyer

Media Credit: Katelin Meyer

Media Credit: Katelin Meyer

Bright yellow walls close in on welcoming faces that will greet you as you stroll through the eatery. The smell of peppers and warm meat ignite senses as hungry customers look up toward the diverse menu. Soon, steam rises from freshly prepared food.

Burrito Bros. restaurant offers quick walk-through service as employees fulfill your special requests. Newly opened for business in October, it sits in the heart of City Market in Kansas City, Mo. and has already established an impressive broad customer base in a short five months.

"It was really a hard time to open the restaurant, since we opened at the end of the season," Scott Jones, Burrito Bros. owner said.

One can hardly consider that an obstacle as the restaurant continues to flourish into the upcoming spring season. Every ordered item is handcrafted with only the freshest ingredients. Customers can get exactly what they want, created at an arms distance, mistake-free.

All produce comes from vendors located only blocks from the restaurant. No freezing or canning involved. Sauces, salsas and guacamole are made from scratch at the restaurant to truly give the freshest, fastest food you can find. Not only that, it's conveniently affordable. Jones prides himself in owning an economically responsible business.

"There was a restaurant near us that closed down, so we bought all of their tables and chairs, making it much cheaper than if we bought them new," Jones said.

Small but mighty, Burrito Bros. only has one restaurant right now, making it easily achievable to get to know customers on a first name basis that makes them feel at home. This is possibly one reason why customers keep coming back.

"I love it here," Kathryn Miller, Burrito Bros. regular said. "Everyone who works here is so nice and the food is awesome."

Jones also created a Twitter account for the technologically friendly, recognizing that social networking is an explosive entity right now.

"I can't say that Twitter has helped in numbers, but anything that is free and helps me get the word out is something that I'm going to use," Jones said.

A relatively inexpensive dining experience that offers an excellent alternative to the stale monotony of similarly priced restaurants, Burrito Bros. continues to grow "one burrito at a time."

For more information visit www.burritobrotherskc.com.


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